About Me.
Hi! I’m Sam. A Mindset & Resilience Coach - Certified Hypnotherapist. I am based in Yorkshire, UK - although I work with clients around the globe.
I’ve walked the path myself.
I grew up in Yorkshire, never imagining the journey ahead! My first career steps were in art and design, which led me into recruitment advertising - a role I loved because it gave me the joy of helping people find their purpose. I didn’t know then that this sense of fulfilment would return to guide me later in life.
Eventually, I felt the pull towards something deeper. I left a secure, well-paid job - much to everyone’s surprise - to study wellbeing therapies. At the time, hardly anyone talked about mindset or wellbeing, and many thought I was making the wrong choice. But that leap of faith changed everything.
I travelled the world, working in five-star hotels and luxury wellness retreats, learning from extraordinary healers and wellbeing practitioners. I grew from therapist to trainer to manager, learning about Eastern and Western health and wellbeing philosophies - while navigating high-pressure, multicultural environments. My eyes were opened to the true power of holistic wellbeing.
Years later, I returned to London to set up my practice and immersed myself in the study of the mind - Hypnotherapy, Mindfulness, NLP, CBT, Meditation. This was the missing piece - not only in my practice but for my own healing journey.
Through studying the mind, I uncovered the deep-rooted beliefs, inherited scripts, and patterns of behaviour that kept me stuck. Why I endlessly gave to others while neglecting my own needs. How my own mental programming showed up as Self-doubt, Anxiety and Burnout. Now, you wouldn’t have seen from the outside that I was anxious or stressed - for on the surface, it looked like I had it all together. But inside things were very different.
Over the years, that internal turmoil began to affect my physical body - developing stage 4 endometriosis - experiencing chronic pain and ultimately infertility. When I realised I was living in service to everyone else’s needs and dreams - I finally said, enough.
I learned to release the past, to rewrite my inner story, and reclaim my sense of self. I built confidence, clarity and resilience. I began to trust in my own choices and intuition.
Now, back in Yorkshire where it all began, I guide others as a Mindset and Resilience Coach. I help people break free from the cycles that keep them small, reconnect with their inner voice, and step into the life they truly deserve. My journey has come full circle, and I live it now with purpose.
My Credentials.
25+ years in the international wellness space
Certified Clinical Hypnotherapist, National Guild of Hypnotists, USA
Trained with HypnoTC, London, UK (award-winning team)
Global coaching experience in private practice, luxury wellness retreats, and high-performance environments
Experience and Qualifications:
Additional modalities I draw from:
Cognitive Behavioural Coaching (CBC)
Rational Emotive Behaviour Therapy (REBT)
Neuro-linguistic Programming (NLP)
Mindfulness and Meditation
Regression and Inner Child Therapy
Emotional Freedom Technique (EFT)
Energy awareness practices and somatic tools
What my clients say.
Sam’s understanding, compassion and guidance, now means my life is on track, and I have the strength and confidence to achieve my goals.
-Marie
Feeling ready for more?
Book your introductory call today - and let’s explore your next chapter together.